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Google Analytics & Adwords

best-practice innovations GmbH‘s website uses Google Analytics, a web analysis service provided by Google Inc. („Google“).

Data protection provisions for the application and use of Google Analytics (with anonymization function)

On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behaviour of visitors to websites. A web analysis service collects, among other things, data about the website from which a person has come (the so-called referrer), which sub-sites were visited, or how often and for what duration a sub-site was viewed. Web analytics is mainly used for the optimisation of a website and to carry out cost-benefit analyses of internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The controller uses the application “_gat. _anonymizeIp” for web analytics through Google Analytics. By means of this application the IP address of the internet connection of the data subject is abridged by Google and anonymized when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse the traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website and to provide online reports which show the activities on our websites, and to provide other services concerning the use of our website.
Google Analytics generates a cookie on the information technology system of the data subject. The definition of cookies is explained above. The generation of the cookie enables Google to analyse the use of our website. With each call-up to one of the individual pages of this internet site, which is operated by the controller and into which the Google Analytics component has been integrated, the internet browser on the information technology system of the data subject automatically submits data via the Google Analytics component to Google for the purpose of online analysis. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our website, such personal data, including the IP address of the internet access used by the data subject, will be transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass this personal data collected via the technical procedure to third parties.
The data subject may, as stated above, prevent the generation of cookies through our website at any time by means of a corresponding setting of the web browser used, and thus permanently deny the generation of cookies. Such a setting in the web browser used also prevents Google Analytics from generating a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software program.
Furthermore, the data subject has the option of objecting to a collection of data that has been generated by Google Analytics and which is related to the use of this website, as well as the processing of this data by Google and the option of precluding such. For this purpose, the data subject must download a browser add-on under the link and install it. This browser add-on tells Google Analytics through a JavaScript, that any data and information about the visits of internet pages may not be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on has been uninstalled by the data subject or any other person attributable to their sphere of competence, or is disabled, it is possible to execute reinstallation or reactivation of the browser add-on.
As an alternative to the browser add-on, especially for browsers on mobile devices, Google Analytics can also be prevented from collecting data by clicking this link: Disable Google Analytics with the opt-out cookie. An opt-out cookie is set to prevent future collection of your data when you visit this website. The opt-out cookie is valid only in this browser and only for our website and is stored on your device. If you delete cookies in this browser, you must re-set the opt-out cookie.
Further information and the applicable data protection provisions of Google may be retrieved under and under This link explains Google Analytics in more Detail.